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CRM · FREQUENTLY ASKED QUESTIONS

Can I add custom fields to People and contacts in the CRM?

Yes. Use Settings → CRM Custom Fields to add custom fields for People, Companies, or Deals.

Yes. Open Settings → CRM Custom Fields, then choose People, Companies, or Deals. Each entity type has its own custom field list.

How to add a custom field

  1. Open Settings → CRM Custom Fields.
  2. Click People, Companies, or Deals.
  3. Click Add Field.
  4. Choose an Icon if needed.
  5. Fill in Label, optional Description, and Field Type.
  6. Click Create Field.

Field types include Text, Number, Date, Select, Multi-select, and Boolean.

Default Person fields

FieldPurpose
Name (first + last)Identity.
EmailUsed to identify and match people during imports and outreach.
PhoneOptional.
CompaniesLinks the person to one or more Company records.
LinkedInOne social URL. Doesn't auto-populate from lead scraping.
NotesFree-form text for extra context.
TagsShort labels for filtering (industry, segment, status).
Do Not ContactShows whether the person's email is blocked from outreach.

When to use notes or tags instead

  • Use Notes for long free-form context that does not need a structured field.
  • Use tags for quick filtering by segment (enterprise, ecommerce) or state (demoed, ghosted).
  • Split by Deal. If the extra data is deal-specific (close date, proposed price, product mix), the Deal record has its own fields and may be the better home.

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