DASHBOARD · FREQUENTLY ASKED QUESTIONS
How am I doing after 2 weeks of cold email?
Benchmark against open rate, method-specific positive reply rate, and bounce rate.
Two weeks is enough to see the shape of a campaign if enough emails have actually gone out. Here's what healthy looks like:
| Metric | Healthy range | What below means |
|---|---|---|
| Open rate | 40% or higher | Deliverability problem — your emails are landing in spam. Check SPF, DKIM, and inbox health scores. |
| Positive reply rate | Podcast 1-2%; Interview 0.5-1.5%; AI Business Audit 0.5-1%; Direct 0.3-0.8% | If low across multiple campaigns or methods, check deliverability, links, spam wording, sender reputation, offer, and targeting. |
| Bounce rate | Under 5% | Verify your lead list before uploading. Above 5% and your sender reputation starts taking damage. |
Where to focus your fixes
Fix in this order — the earlier the step, the bigger the impact:
- Deliverability first. If your open rate is below 40%, nothing else matters — your emails aren't being seen.
- Then bounce rate. Clean lists protect your sender reputation so deliverability stays good.
- Then reply rate. Once emails are landing, compare against the benchmark for that method, then focus on the offer, targeting, and first line of the email.
Tailored feedback
For a specific diagnosis of your numbers, paste them into the AI Consultant — it'll walk through what to change based on where you are.