How do I translate the Growth Plan for non-technical clients?
Steps to translate the Growth Plan for non-technical clients.
The raw Growth Plan output leans technical. Here's how to make it land with a non-technical client.
Focus on three things
1. Lead with outcomes, not tactics.
Bad: "Implement a multi-touch cold email sequence with A/B testing."
Good: "Send personalised outreach to 500 prospects this month. We'll test two angles to see which gets more replies — here's what we expect."
2. Translate technical terms into business impact.
| Technical term | What it means for the client |
|---|---|
| "Positive reply rate of 2%" | "Out of every 100 emails, 2 people will want to hear more" |
| "Increase warmup volume" | "Build up trust with email providers so more emails land in the inbox" |
| "Optimise cold email copy" | "Rewrite the opening lines to get more replies" |
3. Use the Pricing Calculator to show dollar figures.
Non-technical clients understand money. Run each recommendation through the Pricing Calculator and show:
- "This adds roughly $X per month in new revenue"
- "This reduces wasted spend by roughly $Y per month"
Frame it as a conversation, not a final plan
Say: "Here's what I'd recommend based on your niche and offer. Let's walk through it — you'll know which parts feel right for your business and which we should adjust."
That gives the client space to push back and buys you trust. A "take it or leave it" plan rarely lands.