Why did my test email land in spam?

Test emails landing in spam is a common issue that doesn't necessarily predict campaign performance. Here's how to troubleshoot:

Common Causes

1. New or under-warmed inbox: If your inbox hasn't completed warmup, its reputation is low. Check the Health Score column in your Email Accounts table - a low score usually points at warmup or sender-reputation issues.

2. Missing email authentication: SPF, DKIM, and DMARC records prove your emails are legitimate. Pre-warmed and DFY inboxes have these configured automatically during provisioning.

3. Spam trigger content: Certain words, excessive links, or large images can trigger spam filters.

4. Self-sent emails: Emails you send to yourself are more likely to hit spam folders - email providers recognize this pattern.

How to Troubleshoot

1. Check warmup status: Go to Cold Email Agent → Email Accounts and check the inbox row for:

   • A green flame icon in the Warmup column (warmup running normally)
   • A healthy score in the Health score column
   • Status showing Active (green badge)

2. Run a deliverability test:

   • Go to mail-tester.com
   • Copy the test email address they provide
   • Send a test email to that address
   • Check your score and follow their recommendations

3. Review your email content:

   • Remove spam trigger words (FREE, URGENT, !!!)
   • Limit links to 1-2 per email
   • Keep images small or remove them entirely
   • Use personalization variables naturally (2-4 per email)

4. Verify domain authentication:

   • For pre-warmed and DFY inboxes: Already configured during provisioning
   • If an affected inbox shows Error in Email Accounts, click the row and use Reconnect
   • If inbox rows look healthy but a warning still mentions SPF, DKIM, or DMARC, contact support with the domain name

Related

• Campaigns
• Email Accounts
• Email Methods