Are my outbound emails CAN-SPAM compliant?
Acquisity's cold email system is designed to comply with CAN-SPAM Act requirements.
Acquisity's cold email system includes several features designed to help you comply with CAN-SPAM requirements. Here's what the platform provides and what you need to do.
Built-in Compliance Features
When AI SDR is handling replies, it monitors for opt-out language. When someone responds with phrases like "unsubscribe," "remove me," "not interested," or "stop emailing," the system:
- Detects the opt-out request in the reply
- Flags the thread for opt-out / DNC handling
- Lets you stop future outreach by adding the address to DNC / the blocklist
You can see the opt-out detection in action in AI SDR Inbox: threads that need human review land in the Needs Attention folder.
Your Compliance Responsibilities
While Acquisity handles opt-out detection, you must ensure your emails meet all CAN-SPAM requirements:
1. Include your physical address
Add your business address to your email signature. When setting up campaigns, include this in the Email Signature field (for Direct method) or Contact Info field (for other methods).
2. Use accurate subject lines
The AI generates subject lines that match your email content. You can edit these in the Sequences tab before launching. Avoid misleading or deceptive subject lines.
3. Identify commercial messages
Your cold emails should clearly indicate they're business outreach. The AI-generated scripts typically handle this appropriately, but review them before sending.
4. Honor manual opt-outs promptly
If someone replies asking to be removed but the AI SDR doesn't catch it automatically:
- Open AI SDR Inbox from the left sidebar
- Click Needs Attention and open the thread
- Use Add to DNC to stop all future sends to that address
5. Keep your lead lists clean
- Use the lead filtering options to exclude certain domains or companies
- Upload clean lists when using the CSV import option
- The system automatically skips duplicate leads across campaigns
Monitoring Compliance
To ensure ongoing compliance:
- Check AI SDR Inbox regularly and work through anything in Needs Attention
- Review your email bounce rates in the campaign's Analytics tab — high bounce rates may indicate list quality issues
- Monitor reply rates and feedback to ensure your messaging remains appropriate
The platform supports DNC and blocklist controls so opted-out addresses can be blocked from future outreach across the workspace.