What is the referrer?

Someone in your company who appears to forward the email, creating a natural forwarding angle.

The referrer is someone in your company (often a boss or colleague) who "forwards" the email to the prospect. This creates a natural-sounding forwarding angle. For example, the email might look like it was forwarded by your CEO to the prospect, saying "I thought you two should connect."

You need to provide the referrer's first name, last name, title, and email.