Cold Email Writer
Generate AI-powered cold email scripts without setting up a full campaign.
The Cold Email Writer is a standalone tool for generating email scripts. You fill in details about your business, your target audience, and your referrer. The AI writes 10 complete cold emails for you.
Where to Find It
Click Resources in the bottom-left sidebar, then open the Cold Email Writer card.
The Form: Step by Step
The form has 2 steps for most methods. The Direct method has 3 steps.
Step 1: Email Method & Target
Pick your email method
Click one of the tabs at the top of the form. There are 5 options:
- Interview
- Podcast
- AI Audit
- Direct
- Masterclass
Fill in target information
| Field | What to type in | Example | Required |
|---|---|---|---|
| Target Industry | The industry you want to reach | "B2B SaaS" or "Healthcare" | Yes |
| Target Role | The job title of the person you want to reach | "CEO" or "VP of Marketing" | Yes |
Fill in sender information
These fields are about you (the person sending the email).
| Field | What to type in | Example | Required |
|---|---|---|---|
| First Name | Your first name | "Sarah" | Yes |
| Last Name | Your last name | "Chen" | No |
| Title | Your job title | "CEO" or "Head of Growth" | Yes |
| Company Name | Your company's name | "GrowthLab Agency" | Yes |
| Your work email address | "sarah@growthlab.com" | Yes | |
| Address | Your company's address | "123 Main St, Austin, TX" | Yes |
| Contact Info | Phone number, LinkedIn URL, or other contact details | "linkedin.com/in/sarahchen" | No |
Click "Next"
Step 2: Referrer Information
The referrer is someone in your company who "forwards" the email. This creates a natural-sounding forwarding angle - the email appears to come from a colleague who noticed the prospect and thought they would be a good fit.
Fill in referrer details
| Field | What to type in | Example | Required |
|---|---|---|---|
| First Name | The referrer's first name | "Mike" | Yes |
| Last Name | The referrer's last name | "Rodriguez" | Yes |
| Title | The referrer's job title | "Head of Partnerships" | Yes |
| The referrer's email address | "mike@growthlab.com" | Yes |
Submit or continue
- For Interview, Podcast, AI Audit, or Masterclass: click Generate Scripts to submit.
- For Direct: click Next to go to Step 3.
Step 3: Offer Details (Direct Method Only)
This step only shows up when you pick the Direct method. The AI needs more information to write a good pitch.
Fill in core offer details
| Field | What to type in | Example | Required |
|---|---|---|---|
| Core Offer | What you are selling | "Generate qualified leads using AI-powered outreach" | Yes |
| Value Proposition | How you help | "We help B2B SaaS companies double their demo requests in 90 days" | Yes |
| Common Pain Point | The problem your target faces | "Struggling to book meetings with decision-makers" | Yes |
| Desired Outcome | What your target wants | "Predictable pipeline growth without hiring more SDRs" | Yes |
| Typical Timeframe | How long it takes to see results | "Within 90 days" | Yes |
| Key Mechanism | How your solution works | "Proprietary AI targeting + multi-channel sequences" | Yes |
| Email Signature | Your full email signature | "Sarah Chen, CEO, GrowthLab Agency - (512) 555-0100" | Yes |
Add at least one case study
You must provide at least one real example of results you have delivered. Real numbers make the email convincing.
| Field | What to type in | Example | Required |
|---|---|---|---|
| Company 1 | The client's name | "Acme Corp" | Yes |
| Result 1 | What you achieved | "+147% qualified demos in Q3" | Yes |
| Timeframe 1 | How long it took | "In 6 months" | Yes |
A second case study is optional but recommended. Two examples are more convincing than one.
Add social proof (optional)
| Field | What to type in | Example | Required |
|---|---|---|---|
| Client Logos | Names of well-known clients | "Google, Meta, Stripe" | No |
| Competitor 1 | A competitor's name | "Apollo.io" | No |
| Competitor 2 | Another competitor's name | "Outreach" | No |
| Guarantee | A guarantee you offer | "Double your qualified demos or we work for free" | No |
| Lead Magnet Title | Title of a free resource | "Free Checklist: 10 Ways to Book More Demos" | No |
| Lead Magnet Link | URL to the free resource | "https://growthlab.com/checklist" | No |
Click "Generate Scripts"
Reading Your Results
After you click Generate Scripts, you will see a "Writing Your Cold Email" animation while the AI processes your input. This takes 1-2 minutes.
Once processing finishes, you land on the results page. Here is what you will see:
Campaign Details Card
At the top of the page, a Campaign Details card shows a summary of the information you entered - your target industry, target role, sender info, and referrer. This lets you confirm the AI is working with the right inputs.
10 Generated Emails
The AI generates exactly 10 emails for each submission. They are displayed in tabs labeled Email 1 through Email 10. Click any tab to view that email.
Each email has three parts:
| Part | What it shows | What you can do |
|---|---|---|
| Subject line | A ready-to-use subject line for this email | Click Edit to change it (max 78 characters). Click Copy to copy it to your clipboard. |
| Body | The full email body text | Click Copy to copy it. Click into the text to edit it directly (max 10,000 characters). |
| Personalization variables | Badges showing which {{variables}} the email uses | These show you what data needs to be filled in for each recipient (like {{firstName}}, {{companyName}}). |
Editing Emails
You can edit any email directly on the results page:
- Subject lines: Click the Edit button next to the subject line. A text field appears. Make your changes and they save automatically. Keep it under 78 characters.
- Body text: Click into the body text to edit. Changes save to the database automatically. Keep it under 10,000 characters.
There is no download button. Use the Copy buttons to copy subject lines and bodies to your clipboard.
Example Result
Here is what a Podcast method email might look like:
Subject line: Quick question about {{companyName}}'s growth
Body:
Hi {{firstName}},
I came across {{companyName}} while researching leaders in the {{industry}} space,
and I was impressed by what your team has been building.
I host a podcast called The Growth Lab where we feature founders and executives
who are doing innovative work. I'd love to have you on as a guest to share your
story with our audience of 15,000+ business leaders.
It's a 30-minute conversation - casual, no prep needed.
Would you be open to a quick chat to see if it's a fit?
Best,
{{sendingAccountFirstName}}Creating Variations
Already have an email script you like? Click Create Variations From Existing Script at the top of the Cold Email Writer page. This takes you to the Variations tool, which generates fresh versions of your existing script.