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Cold Email Writer

Generate AI-powered cold email scripts without setting up a full campaign.

The Cold Email Writer is a standalone tool for generating email scripts. You fill in details about your business, your target audience, and your referrer. The AI writes 10 complete cold emails for you.

Where to Find It

Click Resources in the bottom-left sidebar, then open the Cold Email Writer card.

The Form: Step by Step

The form has 2 steps for most methods. The Direct method has 3 steps.

Step 1: Email Method & Target

Pick your email method

Click one of the tabs at the top of the form. There are 5 options:

  • Interview
  • Podcast
  • AI Audit
  • Direct
  • Masterclass

Fill in target information

FieldWhat to type inExampleRequired
Target IndustryThe industry you want to reach"B2B SaaS" or "Healthcare"Yes
Target RoleThe job title of the person you want to reach"CEO" or "VP of Marketing"Yes

Fill in sender information

These fields are about you (the person sending the email).

FieldWhat to type inExampleRequired
First NameYour first name"Sarah"Yes
Last NameYour last name"Chen"No
TitleYour job title"CEO" or "Head of Growth"Yes
Company NameYour company's name"GrowthLab Agency"Yes
EmailYour work email address"sarah@growthlab.com"Yes
AddressYour company's address"123 Main St, Austin, TX"Yes
Contact InfoPhone number, LinkedIn URL, or other contact details"linkedin.com/in/sarahchen"No

Click "Next"

Step 2: Referrer Information

The referrer is someone in your company who "forwards" the email. This creates a natural-sounding forwarding angle - the email appears to come from a colleague who noticed the prospect and thought they would be a good fit.

Fill in referrer details

FieldWhat to type inExampleRequired
First NameThe referrer's first name"Mike"Yes
Last NameThe referrer's last name"Rodriguez"Yes
TitleThe referrer's job title"Head of Partnerships"Yes
EmailThe referrer's email address"mike@growthlab.com"Yes

Submit or continue

  • For Interview, Podcast, AI Audit, or Masterclass: click Generate Scripts to submit.
  • For Direct: click Next to go to Step 3.

Step 3: Offer Details (Direct Method Only)

This step only shows up when you pick the Direct method. The AI needs more information to write a good pitch.

Fill in core offer details

FieldWhat to type inExampleRequired
Core OfferWhat you are selling"Generate qualified leads using AI-powered outreach"Yes
Value PropositionHow you help"We help B2B SaaS companies double their demo requests in 90 days"Yes
Common Pain PointThe problem your target faces"Struggling to book meetings with decision-makers"Yes
Desired OutcomeWhat your target wants"Predictable pipeline growth without hiring more SDRs"Yes
Typical TimeframeHow long it takes to see results"Within 90 days"Yes
Key MechanismHow your solution works"Proprietary AI targeting + multi-channel sequences"Yes
Email SignatureYour full email signature"Sarah Chen, CEO, GrowthLab Agency - (512) 555-0100"Yes

Add at least one case study

You must provide at least one real example of results you have delivered. Real numbers make the email convincing.

FieldWhat to type inExampleRequired
Company 1The client's name"Acme Corp"Yes
Result 1What you achieved"+147% qualified demos in Q3"Yes
Timeframe 1How long it took"In 6 months"Yes

A second case study is optional but recommended. Two examples are more convincing than one.

Add social proof (optional)

FieldWhat to type inExampleRequired
Client LogosNames of well-known clients"Google, Meta, Stripe"No
Competitor 1A competitor's name"Apollo.io"No
Competitor 2Another competitor's name"Outreach"No
GuaranteeA guarantee you offer"Double your qualified demos or we work for free"No
Lead Magnet TitleTitle of a free resource"Free Checklist: 10 Ways to Book More Demos"No
Lead Magnet LinkURL to the free resource"https://growthlab.com/checklist"No

Click "Generate Scripts"

Reading Your Results

After you click Generate Scripts, you will see a "Writing Your Cold Email" animation while the AI processes your input. This takes 1-2 minutes.

Once processing finishes, you land on the results page. Here is what you will see:

Campaign Details Card

At the top of the page, a Campaign Details card shows a summary of the information you entered - your target industry, target role, sender info, and referrer. This lets you confirm the AI is working with the right inputs.

10 Generated Emails

The AI generates exactly 10 emails for each submission. They are displayed in tabs labeled Email 1 through Email 10. Click any tab to view that email.

Each email has three parts:

PartWhat it showsWhat you can do
Subject lineA ready-to-use subject line for this emailClick Edit to change it (max 78 characters). Click Copy to copy it to your clipboard.
BodyThe full email body textClick Copy to copy it. Click into the text to edit it directly (max 10,000 characters).
Personalization variablesBadges showing which {{variables}} the email usesThese show you what data needs to be filled in for each recipient (like {{firstName}}, {{companyName}}).

Editing Emails

You can edit any email directly on the results page:

  • Subject lines: Click the Edit button next to the subject line. A text field appears. Make your changes and they save automatically. Keep it under 78 characters.
  • Body text: Click into the body text to edit. Changes save to the database automatically. Keep it under 10,000 characters.

There is no download button. Use the Copy buttons to copy subject lines and bodies to your clipboard.

Example Result

Here is what a Podcast method email might look like:

Subject line: Quick question about {{companyName}}'s growth

Body:

Hi {{firstName}},

I came across {{companyName}} while researching leaders in the {{industry}} space,
and I was impressed by what your team has been building.

I host a podcast called The Growth Lab where we feature founders and executives
who are doing innovative work. I'd love to have you on as a guest to share your
story with our audience of 15,000+ business leaders.

It's a 30-minute conversation - casual, no prep needed.

Would you be open to a quick chat to see if it's a fit?

Best,
{{sendingAccountFirstName}}

Creating Variations

Already have an email script you like? Click Create Variations From Existing Script at the top of the Cold Email Writer page. This takes you to the Variations tool, which generates fresh versions of your existing script.

Something Not Working?

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